Nigerians don’t value culture and the values embed in it. Nigerians preferred to always promote other people's ‘culture and character to transform theirs which cannot work.
A friend started a campaign 'Nobody is born with Culture, we learn it.' So, let's learn Nigerian culture & sell it to the world. The cultural richness is very important and must be proud of and engage in it.' She said'
To brand Nigeria uniquely, local resources needs to be focused on, in order to build it's tourism sector/industry to earn integrity at the global stage and to strengthen the value of the Naira.
Another most annoying thing about many Nigerians is that, they feel Made in Nigeria goods are not good enough but made elsewhere is good enough.
Copying other people's content to suite other is slavery in disguise, she said.
The question is, when will Nigerian brand be good enough to be consumed? It is high time to start investing in the Nigerian economic development, capacity building and start the Brand Nigeria campaign for people to travel to Nigeria.
Take United States of America as a case study. There are two products that Americans are selling to the world, Brand America and Travel America. These project consultants are polishing the names and destination that are great in America for people to visit, that does not mean that everywhere is perfect and great in America.
Thumb-up to a woman of value fashioned with diverse creative attributes, whose focus is on promotion of Nigerian art and culture, Bolanle Austen-Peters.
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| Bolanle Austen-Peters. |
Who is she?
Bolanle Austen-Peters, is a movie and theatre director, lawyer and founder/managing director Terra Kulture , a Nigerian art and culture centre located in Lagos.
It takes a lot of hard work, patience and dedication with the mass of people and personalities to set up a business in the art industry in Nigeria, it is not an easy task.
Bolanle broke the jinx to become the first Nigerian woman to build a private theatre in Nigeria. What a great milestone from a lawyer? hmm!!
Her revelation connected with the information of the space and resources brouhaha for artists which catalysed and activated her vision to carve a niche for herself.
This gave birth to the establishment of a 400-seater state of the art theatre known as 'Terra Kulture Arena.'
In space capacity, The theatre doubles a movie-screening venue, which can host a range of shows, plays and musicals when it opens.
The environment is a symbol of local content promotion from art to culture. Purely Nigerian values with a wide schedule of theatre, comedy, music and dance.
She was born into the family of a reputable lawyer in Nigeria, Chief Afe Babalola (SAN). Bolanle started her legal career in her father’s firm and then proceeded to work with the United Nations.
She started Terra Kulture with a vision to create an artistic space to celebrate Nigeria’s music, literary arts, food and clothing, a space that would capture the essence of Nigeria’s culture and would be accessible to locals and foreigners alike.
Her movie and theatre company, BAP Productions, has produced musicals, including: Saro The Musical, Wakaa The Musical, Moremi The Musical, Fela and the Kalakuta Queens, The Oluronbi Musical, and most recently Death and The King's Horseman. It has also produced films, including 93 Days, Bling Lagosians, Collision Course, and Man of God. She partners with Google Arts & Culture Institute to create an online museum of Terrakulture.
Bolanle Austen-Peters has a master’s degree in International Law from the London School of Economics and Political Science and a Law degree from the University of Lagos.
Imaging an International Law specialist who decided to follow her passion in theatre and literature making significant differences.
Today, The Brain Magazine celebrates Bolanle Austen-Peters as one of the Nigerian exceptional innovator with excellence DNA making significant differences in her area of specialisation to promote African arts and cultures.
Congratulations!
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